One system, eighteen identities.
The challenge was not simply to produce a series of pins. It was to create a coordinated family in which each winter discipline could remain recognisable while belonging to one visual system.
The collection becomes the message: difference held together by one identity.
From discipline to object.
Scale, iconography, metal finish, colour, legibility and consistency were treated as parts of the same design problem. The result is intended to work both as an individual object and as part of the complete set.
Why it belongs on the AMA homepage.
This project expresses the AMA model clearly: start from a communication objective, define a system, translate it into physical objects and make the collection itself carry the idea.
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