IDENTITY
Objects that are worn, used and experienced as part of belonging.
FOUR FAMILIES
AMA brings together garments, personal accessories, business objects and hospitality programs as coordinated expressions of identity — not as isolated promotional products.
Ties · Foulards & twill · Uniforms · T-shirts · Baseball caps · Panama hats
Garments and textile accessories developed around colours, patterns, materials and codes of belonging. From a Panama hat, foulard or tie to a complete uniform program, each element becomes part of the way a group presents itself.
Cufflinks · Custom fans · Keyrings · Selected personal accessories
Small personal objects — from cufflinks and custom fans to keyrings — that carry an identity into everyday use. Proportion, material and detail are developed in coherence with the brand, institution, place or occasion they are designed to represent.
Pens · Agendas · Briefing folders · Document holders · Badge holders · Passport holders · Shoppers · Leather accessories
Professional and travel objects conceived as one coordinated identity system: writing instruments, agendas, briefing folders, document and badge holders, passport covers, shoppers and leather accessories. Materials, construction and finishes are selected for the context rather than drawn from a generic catalogue.
Welcome kits · Travel sets · Amenity kits · Travel pillows · Travel-care products · Coordinated hospitality accessories
A welcome kit is designed as an experience, not as a collection of gadgets. AMA can coordinate travel and amenity items — from pouches, sleep and travel accessories to personal-care products and presentation packaging — into one coherent program for hotels, hospitality, yachting, events and guest welcome.
SELECTED STORIES
A STORY WITH BENETTI
A travel kit developed as one coherent guest experience, bringing together accessories, presentation and identity.