01 · SHARED IDENTITY
Signature Collaborations
Two identities, one distinctive timepiece. Explore a watchmaking collaboration conceived to represent your institution, organisation or brand — with a shared signature when agreed.
AMA — ATELIER DE MÉCANIQUE AUTOMATIQUE
An identity of our own.
A timepiece for yours.
We conceive, design and develop distinctive timepieces for brands, companies and institutions worldwide.
Signature collaborations and exclusive private-label projects — from the first idea to the finished watch.
WATCHMAKING FOR YOUR ORGANISATION
Two ways to create something exceptional.
A milestone, a brand story or an idea worth remembering. We translate your vision into a timepiece with meaning.
02 · YOUR BRAND FIRST
Private Label
Your name, your identity. Our creative and technical expertise. Bespoke watch development and production coordination for projects carrying your brand alone.
Project imagery illustrates earlier professional experience; it does not imply that these clients have commissioned a current AMA signature collaboration.
FOR MARKETING TEAMS & BUYERS
Some stories deserve more than a campaign.
Corporate milestones. Institutional occasions. Alumni communities. Recognition programmes. We help turn meaningful moments into lasting objects of identity.
You do not need a finished brief to begin. Tell us what you want to represent — we can explore the possibilities together.
REQUEST YOUR COMPLIMENTARY CONCEPT
WATCHMAKING EXPERTISE
From vision to timepiece.
Concept and design, technical development, prototyping and manufacturing coordination. Each project follows a considered process with selected specialist partners.
Swiss Made programmes and international production options are evaluated according to the project's requirements.
YOUR IDENTITY. OUR INTERPRETATION.
What if your next watch carried your brand?
Share your identity. Let our atelier interpret it as a distinctive watch concept for your organisation.
REQUEST YOUR COMPLIMENTARY CONCEPT
AMA ORIGINAL DESIGN CONCEPTS
Our vision, made visible.
Original explorations in watch design reveal the creative identity of our atelier. These concepts demonstrate possibilities and are not presented as retail products currently available to purchase.
HERITAGE & EXPERIENCE
Experience behind every creation.
Selected projects from earlier professional work demonstrate experience across fashion, institutions and special editions. These references are not presented as commissions of the current AMA360 atelier.
YOUR NEXT PROJECT BEGINS HERE
What could we create for your brand?
Share your organisation, your occasion or simply an idea. Let's explore a signature collaboration or a private-label timepiece together.
REQUEST YOUR COMPLIMENTARY CONCEPT