AMA360 / CASE STUDIES

Case Studies.

Selected projects in watchmaking, institutional objects and identity. Explore documented AMA360 work.

E. Marinella
Watchmaking

E. Marinella

A Swiss Made automatic watch developed in a luxury-brand context, combining restrained proportions with a technically complete mechanical specification.

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From architecture to time.
Watchmaking

From architecture to time.

Among the elements that define the space is a window with an immediately recognisable geometry. From that shape came the idea: to transform an architectural element of the boutique into the case of a watch.

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Time for institutions.
Watchmaking

Time for institutions.

An essential, elegant and discreet watch designed to represent the identity of one of the principal institutions of the Italian Republic.

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Hellenic Olympic Committee
Watchmaking

Hellenic Olympic Committee

A new watch project developed for the Hellenic Olympic Committee, now approaching production.

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One identity. Two Olympic chapters.
Institutions & symbols

One identity. Two Olympic chapters.

A coordinated pin program developed across two Olympic appointments, translating multiple disciplines into one recognisable visual system.

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18 Disciplines. One Identity.
Institutions & symbols

18 Disciplines. One Identity.

A coordinated pin system developed around Italy's eighteen winter disciplines in the CONI / Milano Cortina 2026 context.

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Objects of representation.
Institutions & symbols

Objects of representation.

Coin, crest and representation objects developed around the symbolic language of the Marina Militare Italiana.

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Identity across objects.
Institutions & symbols

Identity across objects.

Pins, cards, watches, ties and presentation plaques developed across different projects for FIGC.

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The role, represented.
Institutions & symbols

The role, represented.

An institutional desk object designed around one of football's most recognisable forms: the referee's shirt.

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Objects of Representation.
Institutions & symbols

Objects of Representation.

A set of objects developed for the Camera dei Deputati, where identity, function and institutional discretion must coexist.

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A Century, Made Tangible.
Institutions & symbols

A Century, Made Tangible.

A commemorative watch developed to give physical form to the centenary of Circolo Canottieri Napoli.

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Welcome, designed as a system.
Identity & experiences

Welcome, designed as a system.

A coordinated travel kit where individual accessories become one coherent guest experience.

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Identity in motion.
Identity & experiences

Identity in motion.

A summer event shirt designed to carry place, competition and sporting identity directly onto the sand.

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