FIGC · MULTI-CATEGORY PROGRAM

Identity across objects.

Pins, cards, watches, ties and presentation plaques developed across different projects for FIGC.

Stories Symbols 3

Some identities are expressed through one object. Others need to move coherently across many.

Projects developed for FIGC have involved different categories over time: pins, cards, watches, ties and plexiglass presentation plaques.

Each object has a different function, material and production logic, yet all begin from the same institutional codes.

The object changes. The identity remains.

A pin communicates belonging immediately. A presentation plaque represents and commemorates. A tie or a watch takes the same identity into personal use.

The challenge is not to make every object look the same. It is to make each one feel unmistakably part of the same world while allowing its function to determine form, construction and finish.

Consistency is not repetition.
It is recognition across difference.

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