WORLD BEACH SOCCER CUP 2023 · ALGHERO · SARDEGNA
Identity in motion.
A summer event shirt designed to carry place, competition and sporting identity directly onto the sand.
On a beach, identity has to work differently. Light, movement, distance and an informal setting all change the way a garment is seen.
For the World Beach Soccer Cup 2023 in Alghero, the white T-shirt becomes the moving surface of the event: competition graphics, Alghero and Sardegna come together in a piece meant to live outdoors, among teams, staff and the atmosphere of the tournament.
It is not a static branded object. Its natural context is movement.
Designed for the event, seen in the event.
The strongest image is therefore not the shirt laid flat. It is the shirt being worn while people cross the sand, approach the playing area and become part of the scene.
This is where textile identity becomes experience: the garment connects people, place and occasion while remaining immediate, functional and visually recognisable.
Some identities are meant to be displayed.
Others are meant to move.
