AMA360 bespoke watchmaking

AMA360 · ATELIER DE MÉCANIQUE AUTOMATIQUE

Timepieces created around your identity.

Not simply branded. Designed and created for you.

Discover bespoke watchmaking →

BESPOKE WATCHMAKING

Beyond private label.

From the first sketch to case design, dial, finishing and strap: a watch conceived for each client, not simply an existing model with a different logo.

FOR BRANDS & INSTITUTIONS

Your identity. Our expertise.

From bespoke mechanical watches to commemorative editions and objects of representation: we translate a brief into a distinctive project, from concept and prototype to production.

01 / BRANDS & COMPANIES02 / INSTITUTIONS & FEDERATIONS03 / BESPOKE DEVELOPMENT

TWO PRODUCTION PATHS

One design philosophy.

Two distinct production approaches, selected according to the nature and objectives of each project.

Swiss watchmaking

01 · SWITZERLAND

Swiss Watchmaking

The tradition from which our watchmaking journey began: Swiss production and mechanical expertise.

Hong Kong watch assembly

02 · HONG KONG

International Production

Quality-oriented merchandising projects, with components sourced internationally and assembly in Hong Kong.

AMA360 · AVIATION COLLECTION

Our first automatic timepieces.

P-51 Mustang and SR-71 Blackbird: two original interpretations inspired by aviation.

AMA360 P-51 Mustang and SR-71 Blackbird automatic watches
P-51 · PRECISION IN MOTIONSR-71 · BEYOND LIMITS
AMA360 SR-71 presentation box

SR-71 · Presentation Box

SELECTED CASE STUDIES

Designed for identity.

A selection of projects already part of the AMA360 story.

Explore all case studies →

BEYOND WATCHMAKING

Crafted in metal.

Our expertise in watch cases, bracelets and fine metal components naturally extends to lapel pins, commemorative coins, crests and objects of representation.

TWENTY YEARS OF PASSION · 2027

2007 — 2027

In 2007, Antonio took his first steps into the world of watchmaking. Almost twenty years of curiosity, design and mechanical passion now find a new expression in AMA360.